Regional Manager Development Program
Industry Growth & Talent Pipeline
Regional managers play a critical role mentoring future leaders, mobilizing teams through change, and creating strategies that shape performance. Finding qualified candidates to fill this role has been a challenge for more than a decade. This talent deficit intensified with the industry’s growth of two million new units, requiring more than 10,000 new leaders. These leaders were promoted fast and into an unstable environment, with a battle over residents, an evolving workforce, and client pressures driven from increased interest rates and costs.
The Skills Required are Different
Hiring or promoting a regional is one of the biggest decisions leaders make, where they entrust millions in real estate value and dozens of team members to their care. Regionals are often promoted for having excelled at managing a property and leading a team, but their new role demands entirely different skills. When these skills are missing, there is an overreliance on senior leaders to bridge this gap.
I spend all day putting out fires! This common phrase has been heard from regionals for decades, even in stable market environments. As new property managers and regionals are promoted, they are now solving problems they once pushed up. A title change or an increased threshold of approval power does not resolve why they are unable to create the solutions they need.
Learning critical thinking or strategy through an LMS may check a box, but it rarely changes behavior. These skills require hands-on application, tools, and guidance in the context of real operational problems to become meaningful and immediately useful.
Bridge the Gap & Build Capacity
We provide resources designed specifically for multifamily regional managers. They are delivered through in-person, no-tech workshops, and are led by either us or your company. Participants immediately open up time, reduce overreliance on senior leaders, and build the skills to stabilize a portfolio. Our resources include a regional readiness program for companies to start preparing their future leaders for transition into the role of regional.
Contact us to learn more.