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The Challenge We Focus On
Regional managers play a critical role mentoring future leaders, mobilizing teams through change, and creating strategies that shape performance. Finding qualified candidates to fill this role has been challenging for more than a decade. This talent deficit grew with the industry’s growth of 2 million new units, requiring an additional:
8,000 new property managers
1,600 new regional managers
500 new senior operators
These leaders were promoted fast and into an unstable environment, with a battle over residents, an evolving workforce, and client pressures driven from increased interest rates and costs. Hiring or promoting a regional is one of the biggest decisions leaders make, where they entrust millions in real estate value, dozens of team members, and client relationships to their care.
Problem-Solving in Multifamily
I spend all day putting out fires! This common phrase has been heard from regionals for decades, even in stable market environments. It suggests those working for them are incapable of fighting the fire themselves, the underlying structure is distinctly flammable, or something under the surface is getting in the way.
As new property managers and regionals are promoted, they are now solving problems they once pushed up. A title change or an increased threshold of approval power does not resolve some of the root causes of why they are unable to create the solutions they need. Whether the issue is experience, a knowledge gap, or confidence, when problems arise, not everyone will share their uncertainty about how to resolve the situation.
Learning critical thinking or strategy through an LMS may check a box, but it rarely changes behavior. These skills require hands-on application, tools, and guidance in the context of real operational problems to become meaningful and immediately useful.
What We Provide
Regional managers, directors, and senior leaders work to bridge the gap between property management and asset management. They need resources that are fast, effective, and strategic to meet their unique demands.
Our tools are focused on breaking down the complexity of problem-solving into simple steps, making it easy to diagnose issues at the root cause and create sustainable solutions for the biggest challenges. The goal? Increased confidence in both the operator creating the solution and the decision-maker receiving it.
Time lost to overreliance on senior leaders can be reclaimed with operator-centric problem-solving frameworks that have never before been available in our industry. From reducing pressure and building capacity to developing de-escalation and gap plans, our tools create hours in the day for everyone working directly with portfolio leaders.
Simple Implementation
Our resources are licensed directly to you, with no need for external support or guidance. Whether you implement quickly or at a slower, steadier pace, our process was designed to accommodate various levels of experience and the fast-paced environment of multifamily operations.
This is not an LMS or AI model, but a practical application of strategy. Users of our tools attend The Portfolio Project, a series of exercises where they use realistic methods to overcome barriers stalling progress. Once they complete the project, they review the insights and strategies they created with their leadership. Together, they align on how to quickly achieve the ideal state for each challenge they are facing.